Start guest blogging

Guest blogging is a strategy where you write a post for other people’s blogs, instead of your own.

How does this work in terms of link building?

In a nutshell: in exchange for a free article, the blog owner will usually allow 1-2 links back to your site within the post.

One big challenge with guest blogging is finding sites to guest blog for. To increase your chances of being accepted, you can look for sites that are already accepting guest posts. These sites typically have a page calling for contributors, like a “Write For Us” or “Contribute” page. To find these sites, you can use Google’s advanced search operators.

Some search operators you can use:

[your_topic] “write for us”
[your_topic] “become an author”
[your_topic] “guest post”
[your_topic] “guest article”
[your_topic] inurl:contribute
From there, simply follow the instructions and submit a pitch.

Another route you can take is to look for guest blogging opportunities in Ahrefs’ Content Explorer.

The reason is this: if a website has written about a topic before, they clearly have an interest in it. Thus, they may be willing to accept a guest post about that topic, even if they don’t have a “write for us” page.

To begin, enter any word/phrase in your niche.

Check the “one article per domain” box to get a list of unique domains you can potentially write for. You can also add a few more filters to narrow the list so you can pitch blogs you’re comfortable writing for.